Twitter’s India Rival, Koo, Woos Nigerians By Putting Buhari On Social Media Advert

Indian social media platform, Koo, has featured President Muhammadu Buhari on its social media advert web page for Nigeria, in what seems to be the President changing into a particular model ambassador to the medium.

Koo positioned Buhari’s picture on its social media advert with the app promising to supply “exclusive updates from him only on Koo App.”

Twitter’s India Rival, Koo, Woos Nigerians By Putting Buhari On Social Media Advert 2

The app Koo, just like Twitter, got here into the Nigerian market in June. This was quickly after the Nigerian authorities banned Twitter and its operations inside the nation.

Twitter was banned two days after the platform eliminated a tweet by President Buhari that threatened to punish regional secessionists within the South-East area of the nation.

Koo’s recognition subsequently surged because the official Federal Government social media platforms stopped tweeting and migrated to Koo.

Top authorities functionaries, presidential aides, companies, and different pro-government people additionally took to Koo.

According to reviews in India, Koo was constructed following the Asian authorities’s fixed disagreements with Twitter.

Koo co- Founder, Aprameya Radhakrishna, who earlier confirmed that the platform was out there in Nigeria, stated they had been engaged on including Nigeria’s native languages.

He stated: “A very warm welcome to the official handle of the Government of Nigeria on @kooindia! Spreading wings beyond India now”.

“Koo is now available in Nigeria. We are thinking of enabling the local language there as well. We are considering introducing a local Nigerian language into the Koo app.

“Nigeria is similar to India in terms of language diversity. It has hundreds of regional languages. Koo has a global outlook and will enable micro-blogging in countries that need it the most.”

The Nigerian authorities had said that each one social media platforms working in Nigeria should be registered as a enterprise entity domestically henceforth. The similar situation was laid down as one of many preconditions for the lifting of the ban on Twitter.

The Indian microblogging web site has since moved in to money in on the event, getting ready to ascertain a bodily presence in Nigeria whereas connecting with prime influencers.

Within days of the Twitter ban, Koo was out there on Apple and Google’s app shops and job openings had been posted on LinkedIn trying to find native language audio system.

The newest advertorial of Buhari because the face of Koo in Nigeria was condemned by civil society organisation, Center for Democracy and Development, CDD.

“It’s a shame the #TwitterBan has persisted till now, despite the economic disaster it has proven to be for youths who depend on #twitter for their livelihoods.

“For obvious reasons, we find this ad by #koo, another microblogging platform, both immoral and distasteful. KeepitOn,” CDD tweeted on Sunday.

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Twitter’s India Rival, Koo, Woos Nigerians By Putting Buhari On Social Media Advert

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