Public and civil servants in Osun State have been mandated to put on Adire (a particular native material) uniform to work each Thursday to advertise Nigerian trend and tradition.
Governor Gboyega Oyetola of Osun made the remarks through the state’s International Fashion Week in Osogbo.
The spokesperson for the governor, Ismail Omipidan, mentioned that the governor’s directive would take impact from August 27.
The governor maintained the initiative was a part of efforts to protect and promote the manufacturing of Adire Osun in addition to bolster the picture of Osun as a culturally appropriate and indigenous product inclined state.
The governor, represented on the occasion by the Secretary to the State Government, Wole Oyebamiji, launched mass manufacturing, promotion and advertising of Adire.
He mentioned the International Fashion Week and the launch of Adire Osun had been little question large strides in direction of diversifying the state’s financial system and creating jobs for the teeming youths.
Oyetola mentioned the state authorities had partnered with Musty Great Development and Alexandria Jones Couture, United States of America, to prepare the International Fashion Week to advertise the Osun model of Adire for international exhibition.
“Adire is indigenous to Osun and it is not for nothing that Osogbo, the capital, is referred to as ‘Ilu Aro’ (Home of dye),” the governor mentioned in a report by the News Agency of Nigeria.
Oyetola additionally urged the residents to benefit from the alternatives supplied by the initiative.
He mentioned his administration was dedicated to selling and projecting tradition to the world in a means that may draw consideration and entice humongous income to the state.
“In furtherance of efforts of this government to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state, every Thursday has been declared Adire Osun Day.
“Consequently, efficient from August 27, 2021, all public and civil servants within the state shall put on Adire to work,” he mentioned.
In his remarks, the Commissioner for Culture and Tourism, Adebisi Obawale, mentioned the initiative aimed to unlock the untapped potential in tradition, trend, and tourism.
Obawale mentioned the aim was to construct advertising channels by which Adire merchandise can be produced, promoted and marketed globally.
Residents of the state had been urged to embrace the event and to brace as much as their accountability by selling their cultural heritage to the surface world.