NSIA Insurance has launched a radio commercial marketing campaign, NSIA Value Campaign, nationwide.
The firm mentioned that the Value Campaign presents the chance to ship a easy but highly effective message to a focused group of shoppers in an effort to extend consciousness in regards to the group, and likewise to speak successfully the worth of their product choices and tailored providers.
The marketing campaign has two instructions: “Insurance is” and “Insurance has a new look”.
‘Insurance is’ showcases insurance coverage as a security web, guaranteeing one doesn’t should pay out-of-pocket when an eventuality happens. ‘Insurance has a new look’ focuses on altering the notion about insurance coverage in Nigeria. This path speaks to the truth that NSIA Insurance is dedicated to offering its stakeholders with wonderful buyer expertise, all through their journey.
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The marketing campaign will run for 5 weeks on varied radio stations in Lagos, Ibadan, Port Harcourt, Warri, Abuja, Onitsha, Asaba, Enugu, Kaduna, and Kano.
Speaking on the marketing campaign, MD/CEO of NSIA Insurance, Ebelechukwu Nwachukwu, mentioned: “We have a lot to offer to our customers in terms of value. We seek to help create, protect and preserve wealth. One way we can fulfill this is by keeping our potential and existing customers in the loop about our new products and how they can benefit from them.”
The MD/CEO additional added that “Radio is ideal for targeting specific demographics and market segments. By choosing this medium, we can get to our potential customers, remain top of mind to our existing customers and ultimately change the perception about insurance in Nigeria.”
Vanguard News Nigeria