Adidas Suspends Partnership With The Russian Football Federation

Adidas Suspends Partnership With The Russian Football Federation

Following the rising death toll in Eastern Europe, Adidas, a German sports retailer, has stopped its partnership with the Russian football federation with immediate effect.

Note that Adidas and the RFU’s partnership was last renewed in 2018, and it was expected to expire at the end of this year.

Adidas’ decision comes after Manchester United announced that their £40 million partnership with Russian-owned airline Aeroflot had been completed.

According to a statement from the club, “We have revoked Aeroflot’s sponsorship rights as a result of the events in Ukraine.

We share our fans’ concerns and offer our condolences to those who have been harmed.”

In a joint statement, FIFA and UEFA said, “Football is entirely united here and in full sympathy with all those impacted in Ukraine.”

“Both presidents hope that the situation in Ukraine improves dramatically and quickly so that football may once again serve as a conduit for people-to-people solidarity and peace.”

Since 2009, the German sports shop has produced uniforms for both the Russian men’s and women’s national teams, and their statement comes after Fifa announced the country’s suspension from international football following its invasion of Ukraine.

Russia’s ambitions of qualifying for the 2022 World Cup in Qatar were practically terminated by Fifa’s decision, and the women’s squad is also certain to be disqualified from the European Championships in England this summer.

Russia was scheduled to play Poland in the World Cup qualification play-offs semi-finals later this month, but the Polish FA, along with Sweden and the Czech Republic, refused to play against them in the aftermath of Vladimir Putin’s pro-Russian invasion of Ukraine.

England, Scotland, Wales, and Ireland’s football associations have similarly stated that they will not play against Russia.

UEFA has terminated its partnership with Gazprom, the Russian energy company.

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Adidas Suspends Partnership With The Russian Football Federation

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